Yesterday when I saw a Rolls Royce car in Macau, I remembered the classic slogan of the Ogilvy: ‘At 60 miles per hour, the maximum noise comes from the electronic clock’.
The beauty lies in the fact that this advertisement does not have adjectives, but describes quietness, forming a sharp contrast with our real-life perception of car noise, thus reflecting the superior performance of cars.
The advertisement for the car did not mention the car, only a phenomenon, but provided comprehensive feedback on the car’s performance.
When it comes to advertising, big brands emphasize emotions, while small businesses emphasize performance.
Yesterday on the highway, I saw many factory labels on the top floors of buildings on both sides, but none of them left a deep impression on me.
Some have typed their company name and product name, which is considered good. Do you know what they do; Some only use the name of the company, and you don’t even know what they do. Isn’t this billboard just for nothing.
It is said that half of advertising is wasted, but you don’t know where it is wasted.
Popular products and advertisements are deeply ingrained in people’s hearts.
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Wu Dejian’s tool steel, the chief of staff of the user, bought everything he had used.